‘Urban Murals’ is AFAV Alzheimer’s Patients Association of Valencia route through the urban art in the city. An action in collaboration with the Quaes Chair that promotes awareness through different artistic experiences to displace the identification of Alzheimer’s as something fearful and gray from the social imaginary. Urban murals that exude color and that stand out for their size and magnificence to make Alzheimer’s visible in the streets of the city. The initiative will have the participation of several artists and companies that are committed to social transformation through urban art.