This work, “Design for a better world”, aims to represent how design and the work of the WDO grows as its projects take root in cities having a positive impact on them and the people living there. A tree that conveys balance and lightness from its robust and sturdy structure and speaks to design as a tool for a better world.

Each WDC city is associated with a colour together with a way of interpreting design from the perspective of its culture, identity, history and creative fabric. A way of showing the diversity in design, but also the similarities that converge forming a common thread: that of improving people’s lives.

To date, eight cities including Turin, Seoul, Helsinki, Cape Town, Taipei, Mexico City, Lille and Valencia have showcased best practices in innovation and urban policy. Joined by San Diego and Tijuana – the first binational designation, which will be held in 2024, they all form the leaves that grow from each branch of this tree and which in harmony, make up a modular, contemporary and sustainable design piece, created using recycled steel. The use of this recycled material gives the piece that air of sustainability, whilst providing resilience to this arboreal trunk.

Learn more at https://wdo.org